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Excuses Businesses Make to Not Adopt Social Media

During the last five years, you have most likely seen the rise of businesses using social media. It has become an essential part of the daily communication between a business and it’s audience. Yet, this change has struck many businesses with unfavorable light. Some organizations are still slow to accept this change and refuse to implement this tool–afraid of the interaction that comes along with it. Eager to implement the new tools of communication into businesses that I cross paths with in my career, I’ve heard every excuse. I am here to tell you why these 5 excuses are moot. 1. Social media could hurt my reputation. Some businesses are worried about the negative comments that they may rec

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