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Increase Your Engagement Rate with These Three Tips

Have you ever heard of an "engagement rate"? It's a term marketers and Facebook will throw around to measure how well a post performs. An engagement rate is the percentage of followers engage with your social media posts. For example, if I have 100 followers on Instagram and 5 of them liked or commented on my post, I had an engagement rate of 5%. Now, how do we increase this number? ER's can be frustrating when you have a large number of followers because many followers are not real accounts, inactive, or they're simply not interested in your product or services. While there is truth to the belief that increasing the number of followers you have increases your marketing, it is important to f

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