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4 Ways to Integrate Social Media Into Your Website

While your website and your social media pages are separate entities, that doesn’t mean that they can’t work together to help your business grow. There are many ways to integrate social media into your website so that your clients can follow your business in a streamlined way. Here are four ways you can integrate your social media into your website: 1. Social Media Buttons Creating social media buttons on your website is a quick and easy way to allow people to find your social channels. You can decide to create multiple buttons to highlight many pages, simply choose a few, or include buttons for all of your pages. For some businesses, it may be better to have one or two whereas others may ne

The Difference Between Organic and Paid Social Media

Social media is an ever-changing platform that is essential for your business. You may know that, but did you know that social media content is not created equally? There are two main types of social media content: organic and paid. There are advantages and disadvantages to each type and understanding this will truly help your digital marketing strategy. Organic Social Media Organic social media is the content that you post on your social media accounts normally. It is free. This type of content only reaches the people that like or follow your account. Organic content can reach more people only if your followers engage with it by liking, commenting, and sharing it. Organic social media is im

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