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The Importance of Branding

Last year on our blog, we covered how to create your brand in four steps. Creating your brand can be a challenge but once you have your business’ name, logo, and style guide set you are on solid ground to grow your business. As you can imagine, branding and marketing go hand in hand. Your branding truly does inform and influence your marketing strategy. The colors, fonts, design elements, and your logo help shape the look and feel of your website, content on social media, ads strategy and design, email marketing, and much more. All in all, branding is the glue that binds your mission, your products and/or services, and your marketing. When you have a cohesive brand it makes it easier for you

3 Easy Ways to Build an Email Audience

It’s no secret that hundreds of marketing emails wind up in the spam folder each day. Because of this, many business owners assume that email is not an effective form of marketing but that’s simply not true. We’ve written about the importance of email marketing on our blog before; when email marketing is done well, it is one of the best ways to reach your past and current customers and clients. But, in order for it to be successful, you need to have a healthy email audience. How do you build an email audience? We have three easy suggestions for you to try! 1. Use a Website Pop-up If you don’t already have one, a website pop-up is an excellent way to have a new visitor to your site agree to

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