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How to Prepare for Digital Holiday Sales in 2020

While Halloween is still over a week away, it isn’t too early to start thinking about holiday sales for your business. Due to COVID-19, eCommerce has grown tremendously this year. In fact, Adobe reported that in the month of May 2020 alone the total online spending reached $82.5 billion. With the holiday season around the corner, and uncertainty from the pandemic still looming, it is vital that you start planning your digital marketing strategy now in order to best prepare for holiday sales. How can you do this? We have four options for you to consider. Plan different promotions Promotions and sales for the holiday season require in-depth planning. You do not want to be winging it the week o

3 Reasons to Use Pinterest

With over 300 million active users per month, you should most definitely consider Pinterest for your digital marketing strategy. While most people think of Facebook and Instagram when they hear the words “social media” it is important to know that a more complete social media strategy includes and then goes beyond those two platforms. Pinterest is an excellent place to showcase your business in an efficient and effective way. Unlike on other social media platforms, Pinterest users are ready to take action. This means they are on the site and actively looking for advice, solutions, products, and/or services that they can purchase or use. While there are many reasons that Pinterest is an excel

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