What is Social Media?

February 24, 2018

According to Webster’s Dictionary, social media includes forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content. 

Examples of social media platforms:

  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

Why is social media important for your organization?

  • Your brand becomes more recognized.

  • Save costs in advertising.

  • Your competition is already present on social media.

  • Social media is projected to grow at a 25% rate in the next 5 years1.

  • Responding to messages and customer’s issues quickly and efficiently.

  • 91% of retail brands use two or more social media platforms2.


Are you convinced? Call us at 269.330.5472 for a free consultation.


  1. Why you need to understand the Importance of Social Media. (2017, April 04). Retrieved May 23, 2017, from http://www.growthgurus.com/blog/business-brand-need-understand-importance-social-media/

  2. A. (n.d.). 91% of Retail Brands Use Two or More Social Media Channels. Retrieved May 23, 2017, from http://www.adweek.com/digital/yesmail-retail-brands-social-media-channels/










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