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Instagram for Small Businesses: Why use it?

Business owners might not understand the importance of social media, let alone Instagram. It is a newer platform that can sometimes scare those who aren't too familiar with social media. They may ask, "Why should I use Instagram? That's for young people." And that's exactly why you should use it.

According to Business Insider, 90% of the 150 million Instagram users are under the age of 35 years old*. This is key when you are creating your marketing plan. Millennials are known to spend their money quickly and are online shopping like never before. Where do you think they are finding products to buy? We will tell you that one of those places is Instagram.

Now that we know why we should use Instagram, the question still remains of how. Instagram has many friendly business tools, but they aren't always well known. Some common benefits is having your website URL, address, and small snippet of what your offer on your profile.

When posting pictures, you may feel that there is a barrier because you cannot put a hyperlink in the caption. There is now a new tool where you can add prices of products on an image that you post that will also lead you to the website that the product is on. Also, if you have over 10,000 followers, you can have your followers "swipe up" on your story to go to your website.

Instagram is a great way to stay connected to your followers. This can be done through other forms of social media, but on Instagram you can have live videos and post highlights on your profile. This will allow your customers to reach out to you easily through direct messaged and they will tell you exactly what they want when it comes to your product or service.

Now that Instagram seems more appealing than before, you may want to create a page. This may seem daunting, but that is why we are here. We want to help you have a profile that is professional, well put together, and will attract customers. Contact us today at emily@blossomsm.com or give us a call at 269.330.5472 for a free consultation.

*http://www.businessinsider.com/instagram-demographics-2013-12

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