Importance of Email Marketing

December 6, 2018

You've probably received 50 emails this morning from your favorite stores and restaurants and are thinking, How many times do they have to email me in one day? Yet, you will still click on those emails to see what kind of deals you can get. This is why email marketing is important for the success of your business.

 

More often than not, I'm at a store such as Old Navy and catch myself wondering, do I have any deals in my email? This has become my way of clipping coupons. If I go to my emails this often, the chances are that you and your customers do as well.

 

When reaching consumers, readers, clients, etc. it is important to stay connected with them. This is through social media, fliers in the mail, advertisements online, and especially by email. 

 

Deciding how often to send emails depends on your business needs. If you're a restaurant, you might send weekly specials each Sunday. If you're a small business that sells women's clothing, an email every two weeks showcasing specials and events might be what you're looking for. 

 

Emails don't have to be lengthy either. A simple "Hello!" in your clients mailbox will put your name on their mind. Isn't that the point of marketing, to create brand recognition?

 

Not sure how to set up a constant email to subscribers? Maybe you're stuck on creating enticing graphics (let's be honest, this is more important than we think). Contact us for a free estimate and we can take your ideas and turn them into exactly what you want.

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