Yes, Facebook is free but that doesn't mean you should let just anyone post on your page. "Anyone" means interns, business owners, or those who have never had a marketing lesson.
The current technology world is ever-changing. This means that staying up-to-date on social media efforts is more important than ever before for your business.
Marketing consultants want to help you stay in contact with your clients and they know the best way to do that. Keeping up on your marketing takes constant effort. It means you have to be up-to-date and know best practices, especially for small businesses.
Something that small businesses fret about is paying for marketing. This is understandable as they have many fees and struggle to even pay their rent. Marketing can grow your business if it is done correctly, which in turn will take time and money.
Every dollar you invest in your marketing will have an ROI for your business. This means that when people see your quality marketing, they will enter your doors and more money will end up in your pocket.
I'm curious to know more from you. What do you think holds you, or business owners/entrepreneurs from paying for social media/marketing services?